VentureBeat September 25, 2020
Seth Colaner

Amazon’s naked ambition to become part of everyone’s daily lives was on full display this week at its annual hardware event. It announced a slew of new Alexa-powered devices, including a home surveillance drone, a suite of Ring-branded car alarm systems, and miscellany like an adorable little kids’ Echo device. But it’s clear that Amazon’s strategy has shifted, even if only for a product cycle, from going wide to going deep.

Last year, Amazon baked its virtual assistant into any household device that could accommodate a chip. Its list of new widgets with Alexa seemed a mile long, and this included a menagerie of home goods like lamps and microwaves. The company also announced device partnerships that ensure Alexa would...

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Topics: AI (Artificial Intelligence), Technology, Voice Assistant
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