Forbes November 5, 2024
As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc.
On September 18 and 19, DMEXCO 2024 turned Cologne into a global buzzing marketing beehive, attracting top industry minds for two days of active trendspotting. Gathering 40,000 visitors and 680 partner exhibitors, in some sense, the scale of it brought to mind another big marketing event—Cannes Lions, albeit with a sharper focus on tech and much faster dynamics.
While AI undoubtedly stole the show at this year’s DMEXCO, topics like sustainability, the potential return of cookies, alternative identifiers and CTV were all lined up for their moment in the spotlight. Now, I’m pulling back the curtain to share...
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