Harvard Business Review March 19, 2021
Summary.
Improvements in technology have dramatically changed what enterprise analytics can do, but predictive and descriptive analytics still require time, expertise, and heaps of data, and often produce only narrow insights. However, AI is making it possible for analytics to automatically incorporate and process important context from a broad array of sources — many of which would have previously required analysts to navigate silos and poorly maintained catalogues. Now, much as Google applications can tell you based on your home address, calendar entries, and map information that it’s time to leave for the airport...