Fierce Health Payers June 25, 2019
NASHVILLE, TENNESSEE—Buzz-generating new technologies from health startups are a dime a dozen.
Want to stand out from the pack? Prove you’ve not only got a great idea, but that consumers will actually use your product, a Kaiser Permanente investment director told a crowd at the AHIP Institute & Expo last week.
Speaking at the annual gathering of payers and providers, Liz Rockett, director of Kaiser Permanente Ventures, said the secret ingredient is to think of how technology will fit into the spectrum of a patient’s care rather than a static point in the care journey. They also need to make sure they’ve got something patients will intrinsically want to use.
One of the key concerns with new technologies is...
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