Home Health Care News November 10, 2019
When Aetna, a CVS Health company (NYSE: CVS), announced 2020 Medicare Advantage (MA) offerings, the company set out to go beyond simply offering its members a list of benefits. Instead, the company wanted to take a more holistic approach to health, stressing that individuals’ social and personal needs play key roles in keeping them healthy.
Aetna isn’t the only MA player to adopt the strategy, as hundreds of plans will offer expanded benefits like in-home care and transportation services next year. The approach from payers has become so widespread that home care providers have spent the past several months trying to get a piece of the action.
Dr. Robert Mirsky leads Aetna Medicare as its chief medical officer. Home...
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