MedCity News March 1, 2023
Jennifer Hinkel

Valuable digital data is a relatively new phenomenon in the history of healthcare. Providers need to think of it in a new way — not as a byproduct, but as another valuable outcome they are generating as they do their jobs and care for patients.

As a health economist, researcher in evidence-based medicine, and consultant to biopharma executives, I am no stranger to data. We all want more of it, to make sense of it, and to use it to drive our decisions — business and clinical. Every health industry leader knows the massive value of data and the equally large headaches that can be involved to source it, analyze it, and earn a return on investments.

In my consulting...

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