Pharmaceutical Executive July 28, 2021
Bernie Zeiher, Brand Insights Contributor, Chief Medical Officer, Astellas Pharma Inc.

In the last 18 months, clinical research has experienced momentous change. We have been challenged by the reality of research delays and halted programs—while simultaneously rising to meet the needs of patients—to maintain trial continuity and apply science to overcome global health problems.

As an industry, we should be proud. Not just that we’ve navigated this research paradox and its difficulties, but that ingenuity is now realizing important benefits for future trial design and for patients. Yet, there is more to be done. We’re now at an important inflection point in the industry’s approach to trial design and we must ask ourselves: How do we take forward everything we have learned and embrace this important step change while maintaining the...

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