Healthcare IT Today January 21, 2021
The following is a guest article by Mike Linnert, Chief Executive Officer & Founder at SymphonyRM.
The COVID-19 pandemic has highlighted gaps in our healthcare system, but also illuminated opportunities for clinics and systems to build deeper relationships with existing and new patients and drive lifetime value. Take, for example, the stark decline in the number of Americans with primary care doctors, which is down by millions.
One of the biggest challenges to clinics’ and systems’ businesses is the accelerating competition for long-term customer relationships. Take, for example, the rise in retail health clinics. CVS Health plans to have 1,500 HealthHUBs operating by the end of 2021; Walgreens and VillageMD expect to have clinics in more than 30 markets, with...