57% of US physicians say social media influences their perception of medicine, treatment

Becker's Healthcare February 15, 2023
Hayley DeSilva

A survey conducted by Sermo, a private social media platform for physicians, and LiveWorld, a digital and social media agency, found that 57 percent of physicians said they frequently or occasionally allow social media to influence their perception of medicine and treatment.

Researchers surveyed over 200 physicians and over 50 pharma marketers in November 2022 and December 2022, respectively, according to a Feb. 15 news release from Sermo.

The survey further found that 41 percent of physicians will change their prescribing habits based on social media content. Sixteen percent said they have never been influenced by social media in terms of medicine or treatment.

Fifty-two percent of physicians said they look to private medical groups on Facebook....

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