Advisory Board June 3, 2020
Even though health care facilities are opening their doors, many patients are still wary of seeking in-person care because they’re afraid of putting themselves or their families at risk. To regain patient trust, health care organizations are turning to social media.
Patients are frightened to seek necessary care amid Covid-19. Here’s how to overcome their fears.
To see how organizations are surfacing—and addressing—patients’ top safety concerns, we spoke with leaders at two organizations that have rolled out comprehensive, patient-centered communication campaigns: Sentara Healthcare, a 12-hospital system based in Norfolk, Virginia, and Cullman Regional Medical Center, a 145-bed hospital in Cullman, Alabama.