Second Opinion November 7, 2024
Lessons learned after a strategy shift featuring Brightline CEO Naomi Allen and investor Alyssa Jaffee
Pediatric behavioral health company Brightline announced a pivot last month involving organizational changes and a shift in the go-to-market strategy. This move meant less focus on jumbo employers—which requires a national footprint—and instead a more targeted push to patients and their families in a few select geographies. It also meant moving from telemedicine to hybrid care. What precipitated the change? What does that say about our industry? And is there anything fellow founders should take away from it?
Brightline CEO Naomi Allen wrote an in-depth blog post on the topic, describing the company’s evolution. But Second Opinion wanted to...
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