HIT Consultant February 27, 2020
Social media is an essential online marketing and outreach tool for any organization that wants to connect to the largest audience possible. However, health organizations — like hospitals — can face unique challenges in managing social media, which can make effectively leveraging these tools less straightforward.
Many large hospitals have been successful in making social media work for them. As a result, they’ve provided a template that other healthcare organizations can follow.
Hospital Social Media Use Can Bolster Connections
Social media provides a constant opportunity for growing connections with the widest possible audience. This enables a hospital to build relationships within its community and provide a range of advantages.
Improved patient engagement can help keep people aware of the full...
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