Senior Housing News November 30, 2022
Jack Silverstein

“Staffing agencies suck.”

That’s a marketing tagline for staffing solution KARE, and it’s as bold as they come. But they did not write it. Their senior living clients did.

“It’s really something we started to hear when we started the company, and we would reach out to communities and try to explain what we were doing,” says COO and co-founder Bridget Kaselak. “Operators would say, ‘We don’t work with staffing agencies,’ or, ‘We hate staffing agencies. They suck.’ We had to stop and explain to them why we’re different.”

What Kaselak explained was not simply what made KARE different, but what makes operators react negatively to staffing agencies in the first place. Here are three reasons that Kaselak hears from...

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