Fortune November 1, 2019
Google (and parent Alphabet) are ending the week on a big note—the company is snapping up wearables platform Fitbit in a $2.1 billion acquisition. My colleague Aaron Pressman expertly explains the deal dynamics and its implications for the wearables and smartwatch market.
Some of the key drivers here, beyond an expansion into a wearables business that Google has struggled with (I encourage you to read Aaron’s piece about that), include the company’s forays into health research—as well as an increased presence in the employer health insurance market. Here are some of the major takeaways.
Google Is Already Delving Into Health Research. This Acquisition Should Help.
“Project Baseline” made headlines years ago when...
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