Senior Housing News September 23, 2021
2Life Communities President and CEO Amy Schectman still remembers the tearful phone calls.
Desperate family members would phone Schectman crying, and relay an all-too-familiar problem: their loved ones earned slightly too much to qualify for true affordable senior housing, but not enough to afford living in market-rate communities.
In the senior living industry, this group is sometimes referred to as “the forgotten middle,” a moniker that refers to the vast and growing segment of middle-income older adults that will have trouble affording traditional senior living services in the years to come.
“I cry, too, because I wish I could make an exemption,” Schectman said.
Those tearful phone calls were one of the driving forces behind 2Life’s newest endeavor, Opus. The...