Hill December 9, 2018
Lawton R. Burns and Mark V. Pauly

In the past several months, we have observed blatant signs of deceptive, misleading, unsubstantiated and foolish statements in the health-care industry. These include fraudulently marketed products from Theranosand IBM Watson and a recent statement by the CEO of One Medical that his firm aims to take out 10 percent of U.S. health-care spending — something no one has ever done (not even the federal government).

Lies of the health care industry

Why does this kind of behavior occur? While flat-out dishonesty for short-term financial gains is an obvious answer, a more common explanation is the need to say something positive when there is nothing positive to say.

This problem is acute in health care. Suppose you are faced with the...

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